An updated version of the book is newly available as part of my Almost Free Kindle titles both in the UK and in the USA.
What concerns me is not the way things are, but rather the way people think things are.
Epictetus, Greek philosopher (55-135 AD)
Things do not pass for what they are, but for what they seem. Most things are judged by their jackets.
Baltasar Gracián y Morales, Spanish philosopher, author (1601-1658)
We don’t see things as they are, we see things as we are.
Anais Nin, US author (1903-1977)
An image is not simply a trademark, a design, a slogan or an easily remembered picture. It is a studiously crafted personality profile of an individual, institution, corporation, product or service.
Daniel J Boorstin, US media author, historian (1914-2004)
The right name is an advertisement in itself.
Claude C Hopkins, US advertising pioneer (1866-1932)
Tell them it’s Old Crow. Then give them another taste of Old Crow, but tell them it’s Jack Daniels. Ask them which they prefer. They’ll think the drinks are quite different. They are tasting images.
David Ogilvy, US advertising executive, author (1911-1999)
There are always two people in every picture: the photographer and the viewer.
Ansel Adams, US photographer (1902-1984)
And here are some of my favourite image puzzles. What do you see in each picture? (Not everyone sees the same thing.) Press the Show/Hide button at the end to check your answers.
1. Is it a beautiful girl (Marilyn Monroe?) or a saxophonist?
2. Can you see the American Indian head? How about the Eskimo entering his igloo?
3. A rabbit or a duck?
4. An old woman or the profile of a young woman?
5. The silhouette of a man, but is he also a Liar?