An updated version of the book is newly available as part of my Almost Free Kindle titles both in the UK and in the USA.
If you want to buy from us we speak English, but if you want to sell to us you must speak German.
Helmut Kohl, German statesman (b. 1930)
The merchant has no country.
Thomas Jefferson, US President (1741-1826)
Production minus sales equals scrap.
John Fenton, British sales author, presenter
When we sell products, we don’t sell objects, we sell feelings.
Geoff Burch, British management author, presenter (b. 1951)
It’s not creative unless it sells.
David Ogilvy, US advertising executive (1911-1919)
Plan the sale when you plan the ad.
Leo Burnett, US advertising executive (1891-1971)
Don’t say yes until I finish talking.
Darryl F Zanuck, US film producer, script writer (1902-1979)
Consultants don’t come to your business to give you advice – they come to raise an invoice.
Alan Sugar, British entrepreneur, founder of Amstrad (b. 1947)
You can’t stay in your corner of the forest waiting for others to come to you. You have to go to them sometimes.
Winnie the Pooh, character in a book by A A Milne (1882-1956)
Life is pain. Anyone who says differently is selling something.
Westley, character in the film ‘The Princess Bride’ written by William Goldman (b. 1931)